Analytics 3.0 - Making Sense of the Solutions on the Market - TwentyThree

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Tuesday June 07, 2016

Analytics 3.0 - Making Sense of the Solutions on the Market

Inhi Cho, VP Startegy, IBM

Inhi Cho Suh is the Vice President of Strategy & Business Development for IBM Analytics Group. IBM Big Data & Analytics business represents nearly $18B of Revenue ranging in software, services, and solutions. Inhi is responsible for the portfolio strategy, revenue growth and related capital allocation, which drives the selection of Industries and Assets, as well as direct the resource and capital investment across the organization. She oversees global acquisitions and strategic partnerships including most recently Twitter and The Weather Company.

Inhi is a thought leader in the Big Data and Analytics marketplace. She spends significant time with clients to identify ways IBM can help them manage and transform their organizational skills and business models.

Inhi began her career with IBM in 1998, joining the global strategy team for IBM's Personal Systems Group. She has held a variety of leadership and management positions in marketing, product management, and strategy for IBM. Inhi received a Bachelor of Science from Duke University and a Juris Doctorate from North Carolina Central University School of Law.

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Jackelien Veldstra , Director Digital Transformation of...

Jackelien Veldstra is Director Digital Transformation for KPN BV in the Netherlands. She is guiding the digital & omnichannel activities within the company. Before KPN she gained a lot of experience within the financial industry working as Marketing Director for American Express. A real service player where customer obsessed employees, delivering each day outstanding customer experiences. Jackelien started her career within the dutch Postal & Logistics organisation working on new business initiatives. She is living with her husband and two sons in the Hague and is passionate about change, the possibilities of new technology and how people adopt and cope with transitions.

Janis Vanags, Vice President Corporate Communications at...

Janis Vanags has a proven track-record in international businesses, and within airBaltic he covers 30 markets or 60 destinations in Europe, Scandinavia, Russia, CIS and the Middle East. airBaltic’s continuous effort to differentiate have helped the carrier to achieve its high rank among TOP 10 airlines globally for innovation.

Martijn Scheijbeler from The Next Web talks about video

Martijn talks about tech innovation and the start-up scene. Next Web runs nextweb.com which is a tech blog with more than 7 million unique users on a monthly basis. His talk at the Savage Marketing event will be about what trends they see on the innovation side. These trends such as 3D printing and VR are interesting for marketeers. Marketeers should embrace this innovation and integrate the trends to develop their content creation. Content production and analytics are two key areas that are evolving. Video production is evolving with VR and the desire to better understand your audience fuels the need to become more data driven in their marketing. Trends within the video marketing space are VR and video blogging. Video makes is easier to connect with your audience in a much more personal way.

Constance Scholten CEO & Co-Founder of Camarilla

Constance Scholten is CEO & co-founder of Camarilla – a discreet photo messaging app to share your life with the fifteen people who matter to you most. Constance chose her love of the internet over her studies in law very early on. She became a partner at Van Beuningen & Partners at 23, after which she was Commercial Director at TravelBird. During this time, Camarilla was born, and Constance oversaw its evolution from idea to reality. Now, Camarilla is at the centre of everyone’s attention, with a growing and active global user base. More passionate than ever about her work, the present is bright, and the future is even brighter, she says.